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Nancy Upton American Apparel Update

September 14, 2011

She won!

Bad news (or good depending on your opinion) American Apparel won’t award her the prize.

Alpha Harlot over at Peeperz wrote an interesting piece about it:

Every now and then Peeperz posts an article about American Apparel and the sexy revealing ads that they use to promote their clothing. Up until this point, they have only used super skinny girls in their “erotic art” ads but a few weeks ago they decided to have a competition to find the brand’s first Plus Size model.

Continue reading this article here.

A rep at American Apparel sent Upton a letter telling her she had won, but that they weren’t awarding her the prize:

Oh – and regarding winning the contest, while you were clearly the popular choice, we have decided to award the prizes to other contestants that we feel truly exemplify the idea of beauty inside and out, and whom we will be proud to have representing our company.

Read the entire letter here.

I do some freelance work for porn blogs (one of the reasons why I haven’t been writing here as often), and my first post was about American Apparel ads. Anyone familiar with them knows they use young skinny chicks that are always featured half-dressed. When there’s nothing happening in the porn/sex-positive world, you can always turn to American Apparel ads to titillate and make some sort of social commentary.

Dov Chaney (CEO of AA) has been in the news more than once due to his sleazy ads and all around sleazy attitude when it comes to the way some of his female employees are treated, but I remember when American Apparel first came out. Everyone loved it. Finally a company that didn’t outsource their merch to hell hole sweat shops. Plus I fucking loved their t-shirts and tank tops, but just like Ziggy Stardust Chaney took it all too far.

Thing is, I don’t really care about their sleazy ads. Of all the things that bug me in the world AA doesn’t even make the top 50. Sure, I totally understand why people have a problem with them and the whole company in general, but I kind of like looking at hot half-naked chicks (you know, as long as they are treating right and are consenting adults). What can I say, sometimes I like sleazy…

Perhaps it’s the way AA goes about it. Perhaps Dov Chaney went a little pussy crazy when he got rich and famous and was surrounded all day by beautiful young chicks. Who knows. He’s kind of that douche you love to hate, ya know.

Dov didn’t want to comment on the whole Upton situation, but when he heard about it he said: “That’s crazy, I like it.” A response that doesn’t surprise me in the least.

What surprised me is the way the fact that she won was handled. Personally, if I had any say in the matter, and, ya know, worked at AA, I would have offered her the prize (even though Upton said she would decline it if she won) and I would have gone with her whole spin on the contest. I mean, her spoof pictures are actually pretty spectacular, and I’m sure AA and Nancy Upton could have come up with a campaign that would have made people on both sides of the issue happy.

I do understand why they wouldn’t offer it to her though, because there were some plus sized models who entered the contest, were serious about it, and would have loved to be part of AA’s new plus sized campaign.

It’s a complicated issue.

Either way, I totally respect Nancy Upton and the point she is trying to make.

When it comes to American Apparel the whole thing is a little sketchy, but what really pisses me off is how some douche bags reacted to the whole thing. If you really want to get upset about something read what the folks at wrote about the whole Nancy Upton media frenzy. Now that kind of shit upsets me.

Visit Nancy Upton’s tumblr for more pics and to stay updated on the whole thing. Plus, there are a bunch of links to really interesting articles.

Check out this slideshow of some of her amazing and hot pics:

This slideshow requires JavaScript.

2 Comments leave one →
  1. September 15, 2011 11:21 pm

    You can find ANYTHING on the internet regarding hate-related commentary and what I read of what you posted I would say doesn’t even deserve the gratification of my eyes…no balanced, real, and whole individual, regardless of size would consider that piece of crap article as anything to get mad about. There will always be sad, woman-hating, uneducated hermits who chronically masturbate to typical silicone candy-porn and have no social life or very unhealthy relationships with their heterosexual partners, who decide to spend a little extra time online to bash a woman who makes them feel uncomfortable, confused, and all at once kind of turned-on too. I just think that the response by AA was so transparently fake and bs. Down to the woman responding on behalf as if this gives the response more validity. But I FULLY agree that their best course of action would have been to allow her to HELP them change their advertising and outlook and bring AA into the 21st century. Seriously, get out of pedophilia-anorexia land. People aren’t robots anymore – they SEE what you’re selling and it’s gross. You can take classes on how gross this kind of advertising is in Uni now…Jesus. =)

  2. September 15, 2011 11:43 pm

    I can tell this is a subject that touches your heart. I know how much you hate those ads. (Fuck I have the hiccups)… Anyhow, thanks for commenting. I don’t really have anything to add ’cause I agree with you.

    I just find it sad that there are so many people who are ready to hate or dismiss someone because of their body weight.

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